Structured Data Quick Reference

Common Schema Types

Schema Type	Use Case	Required Fields
Organization	Homepage, About page	name, url
WebPage	Standard pages	name, description, url
Article	Blog posts, News	headline, datePublished, author, publisher
Product	E-commerce products	name, image, offers (price, availability)
BreadcrumbList	Navigation	itemListElement (position, name, item)
FAQPage	FAQ sections	mainEntity (Question, Answer)
LocalBusiness	Physical stores	name, address, telephone
Event	Events, conferences	name, startDate, location
VideoObject	Video pages	name, thumbnailUrl, uploadDate

Minimal Examples

Organization

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://yourwebsite.com",
  "logo": "https://yourwebsite.com/logo.png"
}

WebPage

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Page Title",
  "description": "Page description",
  "url": "https://yourwebsite.com/page"
}

Article

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "datePublished": "2025-01-08T10:00:00+00:00",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Company"
  }
}

Product

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "image": "https://yourwebsite.com/product.jpg",
  "offers": {
    "@type": "Offer",
    "price": "99.99",
    "priceCurrency": "EUR"
  }
}

Using in Baldr

Back Office

1. Go to Pages → Edit Page
2. Navigate to SEO tab
3. Scroll to "Données structurées"
4. Paste JSON-LD code

Code (Frontend)

import { structuredDataTemplates } from "~/utils/meta.util";

const schema = structuredDataTemplates.organization({
  name: "Your Company",
  url: "https://yourwebsite.com"
});

Validation

• Google Rich Results: https://search.google.com/test/rich-results
• Schema Validator: https://validator.schema.org/

See Full Guide

📚 STRUCTURED_DATA_GUIDE.md